Vijay Mallya’s Scandal is Now a View Machine first Raj Shamani and Now Dhruv Rathi
Raj Shamani ignited it, Dhruv Rathee followed
Vijay Mallya, once hailed as the “King of Good Times,” is now one of India’s most infamous financial figures. His journey — glamour, ambition, and a dramatic downfall — has become a goldmine for content creators chasing views and attention.
🛬 Who is Vijay Mallya?
He was the chairman of UB Group and the founder of Kingfisher Airlines, launched in 2005 and grounded by 2012 under mounting debt. Mallya stands accused of defaulting on ₹9,000 crore in loans from Indian banks, not paying employee salaries, and financial mismanagement. In 2016, he fled to the UK, and India has since been pushing for his extradition on charges of fraud and money laundering.
🎙️ Raj Shamani’s Podcast (Posted June 5, 2025 | 259 Minutes Long)
Shamani featured Mallya himself in a long-form, emotionally driven conversation. Mallya portrayed himself as a victim of bad timing — citing the 2008 global financial crisis and rising oil prices. He touched upon everything from Kingfisher Airlines and his IPL team RCB to life in exile.
➡ Some critics labeled it a PR stunt, arguing Mallya used the podcast to paint himself as misunderstood and unfairly targeted.
📹 Dhruv Rathee’s Video (Recently Posted)
Dhruv Rathee responded with his signature style — a short, crisp, and fact-based video. His focus was on exposing Mallya’s defaults, misuse of public funds, and luxurious life in London, directly challenging the narrative presented in Shamani’s podcast.
➡ Rathee highlighted the gaps Mallya dodged — like unpaid salaries, EPF defaults, and insider trading — using data and evidence.
📈 Why Did This Trend Explode?
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Mallya’s story combines wealth, scandal, and mystery — the perfect recipe for viral content.
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Raj Shamani sparked mass interest with exclusive access.
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Dhruv Rathee kept the momentum going by shifting the narrative toward facts and accountability.
🎯 Conclusion
In today’s digital age, content is currency — and polarizing figures like Vijay Mallya are content gold. Both Shamani and Rathee leveraged the moment:
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Shamani banked on emotion and access.
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Rathee capitalized on critique and clarity.
👥 The real question is:
Is this in the public interest — or just creators chasing algorithms?
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